Multicare started exclusively as the health insurance brand of the CGD Group. Considering the growth of the segment, and its strategic importance for the Group as a whole, on 9 March 2007 there was the establishment of the insurance company for the health sector, that would lead to the establishment of this brand.
Currently, Multicare is the brand of health insurance, and is supported by a set of Health Care Providers - Medical Network, that offers a wide range of solutions tailored to different clients' needs, through Individual and Group Plans. Multicare also brings othere solutions within the scope of health care, having, in May 2009, launched the Global Offer of Health (Oferta Global de Saúde - OGS). As market leader, Multicare has the main aim of coming up with innovative health solutions that adjust themselves to the market and to the development of society itself.
The insurance company, which already has 25 years of history and made innovation, technology and the simplification of the insurance sales process its brand image, has a new positioning that reinforces and expands its value proposition. Proximity and innovation, as well as freedom of choice, represent the brand's main values, promoting autonomy and personalization in the solutions it offers.
Seeking to respond to the main needs of its customers, ok! seguros presents a wide offer, organized around three essential pillars of everyday life: Mobility, Home and Family.
Fidelidade Property is the brand of the Fidelidade Group for property management, not only those related to exploration by the Group and its distribution network, but also those of investment, both in Portugal and abroad.