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Brands of the Group

The Fidelidade Group is active on the insurance market, commercialising products for all types of insurance, within a multibrand strategy and also through the largest and the most diversified network for the distribution of insurance products on the national market.​

Brands of the Group

Multicare started exclusively as the health insurance brand of the CGD Group. Considering the growth of the segment, and its strategic importance for the Group as a whole, on 9 March 2007 there was the establishment of the insurance company for the health sector, that would lead to the establishment of this brand.
Currently, Multicare is the brand of health insurance, and is supported by a set of Health Care Providers - Medical Network, that offers a wide range of solutions tailored to different clients' needs, through Individual and Group Plans. Multicare also brings othere solutions within the scope of health care, having, in May 2009, launched the Global Offer of Health (Oferta Global de Saúde - OGS). As market leader, Multicare has the main aim of coming up with innovative health solutions that adjust themselves to the market and to the development of society itself.
With 25 years of history, ok! seguros made innovation, technology, and the insurance sales process optimization its brand image. Today, the insurance company embraces a new positioning that reinforces and expands its value proposition. Proximity, innovation, and freedom of choice represent the brand's leading values, promoting autonomy and personalization with its products.

Seeking to respond to the primary needs of its customers, ok! seguros covers a diverse range organized around three essential pillars of everyday life: Mobility, Home, and Family.
Fidelidade Property
Fidelidade Property is the brand of the Fidelidade Group for property management, not only those related to exploration by the Group and its distribution network, but also those of investment, both in Portugal and abroad.


GEP is the brand linked to provision of inspection services, for appraisal and investigation, not only with regard to cars but also for asset insurance, including industrial and engineering risks.

Fidelidade Car Service

This is the brand used by Cetra - Centro Ténico de Reparação Automóvel SA, which is the company group aimed at car repair services, especially in cases of collision, also being authorised to agree car rentals. 

Fidelidade Assistance

Fidelidade Assistance is the group brand representing services of Assistance and Judicial Protection, and is market leader in this segment in Portugal.


Safemode is the group brand for provision of consultancy services as also projects and technical audits, within the scope of prevention, protection, and security of people, assets, and the environment​.